Case Study Report & Key Learning Points
for Successful Sales Campaign
>>Recently Super Successful Campaign<<
14 McDermott Parade, Rochedale Q4123
The listing was live on Wednesday, instantly engaged 15 enquires... 20 groups of buyers joined Saturday first open home inspection... 4 bidders with 13 bids and closed the sales on the following Monday...
Total 4 Bidders with 13 Bids, $30,000 extra more than the reserve price, sold under hummer in 6 days.
Property On the Market History
The property was on the market for 87 days with another agent on July 2019 and the seller was already committed to their retirement home.
Previous Agent Sales Campaign
The previous agent marketing the property through private treaty Top-Down approach, with listed price as "Submit Offers! Asking above $850,000"...There was not many enquiries and inspections, the highest offer received was around $810,000.
VS
New Openn Negotiation Sales Campaign
We used a new sales strategy named Openn Negotiation with the Bottom-Up approach, with no listing price and openly invited as many potential buyers as possible... we engaged total 32 enquires, conducted 1 inspection during the first weekend... total 4 Bidders with 13 Bids... the campaign bidding started as $780,000 and finished at $880,000 in the final bid, over $30,000 above the reserve price...sold under hummer in 6 days.
With those 4 didders, 2 bidders inspected the property during the previous marketing campaign but did not make any offer.
24 McDermott Parade, Rochedale Q4123
Total 62 enquires, 12 inspections in first 3 weeks, 8 Bidders with 11 Bids, sold under hummer in 23 days
Property On the Market History
The property was on the market for 80 days with another agent due to Covid-19 and the seller was already committed to their new retirement home.
Previous Agent Sales Campaign
The previous agent marketing the property through private treaty Top-Down approach, with listing price " Offers in the high $800,000". There was not many enquiries and inspections, and no offer received.
VS
New Openn Negotiation Sales Campaign
We used a new sales strategy named Openn Negotiation with the Bottom-Up approach, with no listed price and openly invited as many potential buyers as possible... we engaged total 62 enquires, conducted 12 inspections during the first 3 weeks... total 8 Bidders with 11 Bids... the campaign bidding started as $720,000 and finished at $825,000 as of the final bid and just met with the seller's reserve price...sold under hummer in 23 days.
Key winning points for the successful marketing campaigns
-Combine the best parts of private treaty and auction
-Allows more buyer to participate Anywhere, Anytime
-No price campaign with the Bottom-Up approach
-Captured all new buyers and previous
-Created the urgency and competitions
-One step at each time to built up buyers confidence
-Transparency- allow buyers to see values from the action of others
-The seller can see more activities and help the seller to find the true market Price
-Get the maximum price in minimum time
Looking for a better way to sell your property to achieve the best possible price less costly and more efficiently?
Take any hassles and frustrations out of your selling hunt...
and uncertainty too in times like now!
Please Contact
Your Certified Agent & Business Coach
Terry Zheng 0421 896 169
